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Al Lewis Why Nobody Believes the Numbers. Distinguishing Fact from Fiction in Population Health Management


Why Nobody Believes the Numbers introduces a unique viewpoint to population health outcomes measurement: Results/ROIs should be presented as they are, not as we wish they would be. This viewpoint contrasts sharply with vendor/promoter/consultant claims along two very important dimensions: (1) Why Nobody Believes presents outcomes/ROIs achievable right here on this very planet… (2) …calculated using actual data rather than controlled substances. Indeed, nowhere in healthcare is it possible to find such sharply contrasting worldviews, methodologies, and grips on reality. Why Nobody Believes the Numbers includes 12 case studies of vendors, carriers, and consultants who were apparently playing hooky the day their teacher covered fifth-grade math, as told by an author whose argument style can be so persuasive that he was once able to convince a resort to sell him a timeshare. The book's lesson: no need to believe what your vendor tells you – instead you can estimate your own savings using “ingredients you already have in your kitchen.” Don't be intimidated just because you lack a PhD in biostatistics, or even a Masters, Bachelor's, high-school equivalency diploma or up-to-date inspection sticker. Why Nobody Believes the Numbers explains how to determine if the ROIs are real…and why they usually aren't. You'll learn how to: Figure out whether you are «moving the needle» or just crediting a program with changes that would have happened anyway Judge whether the ROIs your vendors report are plausible or even arithmetically possible Synthesize all these insights into RFPs and contracts that truly hold vendors accountable for results

4002.26 RUR

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Rainer Liebhart LTE for Public Safety


The aim of the book is to educate government agencies, operators, vendors and other regulatory institutions how LTE can be deployed to serve public safety market and offer regulatory / public safety features. It is written in such a way that it can be understood by both technical and non-technical personnel with just introductory knowledge in wireless communication. Some sections and chapters about public safety services offered by LTE network are intended to be understood by anyone with no knowledge in wireless communication.

10311.4 RUR

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Elias Bachaalany The Antivirus Hacker's Handbook


Hack your antivirus software to stamp out future vulnerabilities The Antivirus Hacker's Handbook guides you through the process of reverse engineering antivirus software. You explore how to detect and exploit vulnerabilities that can be leveraged to improve future software design, protect your network, and anticipate attacks that may sneak through your antivirus' line of defense. You'll begin building your knowledge by diving into the reverse engineering process, which details how to start from a finished antivirus software program and work your way back through its development using the functions and other key elements of the software. Next, you leverage your new knowledge about software development to evade, attack, and exploit antivirus software—all of which can help you strengthen your network and protect your data. While not all viruses are damaging, understanding how to better protect your computer against them can help you maintain the integrity of your network. Discover how to reverse engineer your antivirus software Explore methods of antivirus software evasion Consider different ways to attack and exploit antivirus software Understand the current state of the antivirus software market, and get recommendations for users and vendors who are leveraging this software The Antivirus Hacker's Handbook is the essential reference for software reverse engineers, penetration testers, security researchers, exploit writers, antivirus vendors, and software engineers who want to understand how to leverage current antivirus software to improve future applications.

3965.63 RUR

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Warehouse & Logistics Software Directory, WMS


This directory can shorten a software selection process by providing a thorough list of solutions and indexing them by database, operating system, and type of software. This directory is intended for those who are searching for software known as Warehouse Management System (WMS) or warehouse related software (shipping manifest systems, slotting optimization, load optimization ...) that is utilized in the warehouse. There are approximately 300 software solutions listed from vendors primarly in North America. Future editions will include more solutions from outside of North America.

2711 RUR

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David Silver The Social Network Business Plan. 18 Strategies That Will Create Great Wealth


All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites–none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will be introduced, talked about, rated, reviewed and recommended – or killed – by online communities. One example of the 18 new revenue channels that online communities are adopting is the sale to vendors of anonymized conversations of the community members concerning those vendors' products or services. Another example is online communities who partner with the internet providers to receive payment when a particular online community's information is downloaded usinf that providers service. The other sixteen revenue channels are equally head-turning! Silver is the only angel investor, operating down where the rubber meets the road, who is investing in online communities in their infancy, and writing about which ones will win and which ones will fail.

1997.13 RUR

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Jouni Korhonen Deploying IPv6 in 3GPP Networks. Evolving Mobile Broadband from 2G to LTE and Beyond


Deploying IPv6 in 3GPP Networks – Evolving Mobile Broadband from 2G to LTE and Beyond A practical guide enabling mobile operators to deploy IPv6 with confidence The most widely used cellular mobile broadband network technology is based on the 3GPP standards. The history and background of the 3GPP technology is in the Global Mobile Service (GSM) technology and the work done in European Telecommunications Standards Institute (ETSI). This primary voice service network has evolved to be the dominant mobile Internet access technology. Deploying IPv6 in 3GPP Networks covers how Internet Protocol version 6 (IPv6) is currently defined in the industry standards for cellular mobile broadband, why and how this route was taken in the technology, and what is the current reality of the deployment. Furthermore, it offers the authors’ views on how some possible IPv6 related advances 3GPP networks may be improved during the coming years. It gives guidance how to implement and deploy IPv6 correctly in the Third Generation Partnership Project (3GPP) mobile broadband environment, and what issues one may face when doing so. The book covers 3GPP technologies from 2G to LTE, and offers some ideas for the future. Key features written by highly respected and experienced authors from the IPv6 / mobile world Provides an explanation of the technical background for some not-so-obvious design choices, what to concentrate on, and what transition strategies should be used by the vendors and the operators Offers a useful reference guide for operators and vendors entering into IPv6 business

8962.18 RUR

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Joe Takash Results Through Relationships. Building Trust, Performance, and Profit People


A career guide to more significant business results in a shorter period of time Results Through Relationships shows professionals how to establish break-through relationships with new prospects and their existing networks, including colleagues, bosses, customers, clients, vendors, and others. Many people assume that only new contacts will help them achieve their goals, but in reality, many breakthroughs happen within existing networks. This handy career guide focuses on the bottom-line behaviors that expedite trust, improve workplace performance, and increase profit. Author Joe Takash presents a nine-step process that anyone can master, and his formula proves that we're all in the relationship business first.

2161.22 RUR

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Stephen L. Nelson QuickBooks 2007 All-in-One Desk Reference For Dummies


8 books in 1- your key to QuickBooks 2007 success! Your one-stop guide to managing your small business finances more efficiently QuickBooks is the leading accounting program for small businesses, and this book gives you a handy reference to all its parts. Set up QuickBooks for your business, load your files, create invoices, pay vendors, understand job costing and capital budgeting, and even get tips on writing your business plan. It all adds up to success! Discover how to Install and set up QuickBooks Track your inventory and items Prepare financial statements and reports Set up project and job costing systems Protect your data Save on business taxes

2000.46 RUR

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Mitra Gautam The Handbook of News Analytics in Finance


The Handbook of News Analytics in Finance is a landmark publication bringing together the latest models and applications of News Analytics for asset pricing, portfolio construction, trading and risk control. The content of the Hand Book is organised to provide a rapid yet comprehensive understanding of this topic. Chapter 1 sets out an overview of News Analytics (NA) with an explanation of the technology and applications. The rest of the chapters are presented in four parts. Part 1 contains an explanation of methods and models which are used to measure and quantify news sentiment. In Part 2 the relationship between news events and discovery of abnormal returns (the elusive alpha) is discussed in detail by the leading researchers and industry experts. The material in this part also covers potential application of NA to trading and fund management. Part 3 covers the use of quantified news for the purpose of monitoring, early diagnostics and risk control. Part 4 is entirely industry focused; it contains insights of experts from leading technology (content) vendors. It also contains a discussion of technologies and finally a compact directory of content vendor and financial analytics companies in the marketplace of NA. The book draws equally upon the expertise of academics and practitioners who have developed these models and is supported by two major content vendors – RavenPack and Thomson Reuters – leading providers of news analytics software and machine readable news. The book will appeal to decision makers in the banking, finance and insurance services industry. In particular: asset managers; quantitative fund managers; hedge fund managers; algorithmic traders; proprietary (program) trading desks; sell-side firms; brokerage houses; risk managers and research departments will benefit from the unique insights into this new and pertinent area of financial modelling.

11686.61 RUR

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Vinnie Mirchandani The New Technology Elite. How Great Companies Optimize Both Consumption and Production


How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of «smart» products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered «consumer» tech but have better technology at larger scale than most enterprises. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite – and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite – and soon will be competing against them. Contrasts the productivity that Apple, Google and others have demonstrated in the last decade to that of the average enterprise technology group Reveals how to leverage what companies have learned from Google, Apple, Amazon.com, and Facebook to your company's advantage Designed for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy makers Other titles by Vinnie Mirchandani: The New Polymath: Profiles in Compound-Technology Innovations If you're looking to encourage technology innovation, look no further. The New Technology Elite provides the building blocks your company needs to become innovative through incumbent technologies.

3331.88 RUR

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Karen Fredricks S. Microsoft Office Live For Dummies


Microsoft Office Live is a service that allows individuals, small businesses, and organizations to create Web sites, share documents, and have a shared storage area on the Web Explains how to create a Web site; share documents, contact lists, project plans, and calendars; send or receive e-mails using Live Mail; and allow customers, employees, and vendors access to data based on specific security restrictions Discusses establishing security levels, sharing documents, defining and managing projects, tracking company assets, using the Contact Manager, using marketing campaigns, and working with client workspaces Office Live services can be used independently but they also integrate well with Microsoft Office programs used regularly by more than 400 million people around the world, including Microsoft Access, Excel, Outlook, Microsoft Office Live Meeting and Microsoft Office Small Business Edition

2000.46 RUR

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Jason Rich R. Self-Publishing For Dummies


Covers budgeting, copyrighting, and marketing Know the pros and cons of self-publishing and get your work in print Thinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it alone, from preparing your manuscript and creating the perfect title to selling the final product. You'll see how to obtain an ISBN, work with printers and distributors, create a buzz with publicity, and take advantage of electronic publishing. Discover how to * Start your own publishing company * Edit your work effectively * Design and format your book * Hire skilled professionals to help * Manage outside vendors * Build awareness for your book online

1600.24 RUR

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Harry Kraemer M. Becoming the Best. Build a World-Class Organization Through Values-Based Leadership


What does it mean in practice to be a values-based leader? When faced with real situations, how can you be your best self and create best teams—while also being a best partner with customers and vendors, a best investment for your stakeholders, and a best citizen making a difference in the world? It's a tall order, but these are the expectations for world-class organizations today. In his bestselling book From Values to Action, Harry Kraemer showed how self-reflection, balance, true self-confidence, and genuine humility are the traits of today's most effective leaders. In Becoming the Best, his highly anticipated follow-up, Kraemer reveals how, in practical terms, anyone can apply these principles to become a values-based leader and to help create values-based organizations. Drawing on his own experiences as the former CEO and chairman of Baxter International, as well as those of other notable leaders and organizations, Kraemer lays out a pathway for understanding the principles and putting them into practice, showing specifically, how to: Use self-reflection to become your «best self» as you lead yourself and others more effectively Create a «best team» that understands and appreciates what they're doing, and why Forge «best partnerships» through win/win collaboration with vendors and customers that enhance the end user's experience Support the mission, vision, and values of the organization to generate returns that distinguish a «best investment» Make a difference in the world beyond the organization by becoming a «best citizen» Powerful case studies from Campbell's Soup, Ernst & Young, Target, Northern Trust, and many others demonstrate the four principles of values-based leadership in action and show how thinking beyond the corporation can trigger positive outcomes for both the company and the world. Regardless of level or job title, individuals can make a difference in their organization and beyond by embodying the essential traits of a great leader. Becoming the Best offers a definitive, actionable guide to show anyone how to apply in practice the principles of values-based leadership personally and professionally, making it an indispensable manual for the new wave of better leaders.

1867.72 RUR

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Savo Glisic G. Advanced Wireless Networks. Technology and Business Models


The third edition of this popular reference covers enabling technologies for building up 5G wireless networks. Due to extensive research and complexity of the incoming solutions for the next generation of wireless networks it is anticipated that the industry will select a subset of these results and leave some advanced technologies to be implemented later,. This new edition presents a carefully chosen combination of the candidate network architectures and the required tools for their analysis. Due to the complexity of the technology, the discussion on 5G will be extensive and it will be difficult to reach consensus on the new global standard. The discussion will have to include the vendors, operators, regulators as well as the research and academic community in the field. Having a comprehensive book will help many participants to join actively the discussion and make meaningful contribution to shaping the new standard.

13879.71 RUR

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Wolf Karl Heinz VoIP Emergency Calling. Foundations and Practice


This book provides a comprehensive view of the emerging standards for VoIP emergency calling from an International perspective In this book, the authors provide a treatment of the VoIP emergency calling process that is both comprehensive, looking at all aspects of emergency calling, and practical, providing technical details on how such functions can be implemented. In addition, the authors describe the standardization efforts of the Internet Engineering Task Force who are currently working to improve the situation for VoIP emergency calls. The book provides an overview of emergency calling with a particular focus on the ECRIT emergency calling architecture, and discusses considerations related to implementation, deployment, and regulation of next-generation emergency calling. It also takes a look at practical aspects of emergency calling, with a set of exercises to help the reader get familiar with the technologies involved. Key Features: Comprehensive view of emerging standards for VoIP emergency calling from an international perspective Practical guides for implementing the core of the emergency calling architecture Architectural, practical, and regulatory perspectives Written by experts working on the development of emergency calling architectures and its implementation Includes an accompanying website with open-source software packages (http://www.voip-sos.net/) This book will be an invaluable resource for product managers and developers, equipment vendors, network operators, emergency service providers, and telecommunications regulators. Industry professionals interested in standards compliance will also find this book of interest.

10646.02 RUR

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Jyrki T. J. Penttinen The LTE / SAE Deployment Handbook


Describing the essential aspects that need to be considered during the deployment and operational phases of 3GPP LTE/SAE networks, this book gives a complete picture of LTE systems, as well as providing many examples from operational networks. It demystifies the structure, functioning, planning and measurements of both the radio and core aspects of the evolved 3G system. The content includes an overview of the LTE/SAE environment, architectural and functional descriptions of the radio and core network, functionality of the LTE applications, international roaming principles, security solutions and network measurement methods. In addition, this book gives essential guidelines and recommendations about the transition from earlier mobile communications systems towards the LTE/SAE era and the next generation of LTE, LTE-Advanced. The book is especially suitable for the operators that face new challenges in the planning and deployment phases of LTE/SAE, and is also useful for network vendors, service providers, telecommunications consultancy companies and technical institutes as it provides practical information about the realities of the system. Presents the complete end-to-end planning and measurement guidelines for the realistic deployment of networks Explains the essential and realistic aspects of commercial LTE systems as well as the future possibilities An essential tool during the development of transition strategies from other network solutions towards LTE/SAE Contains real-world case studies and examples to help readers understand the practical side of the system

11126.29 RUR

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QuickBooks 2012 All-in-One For Dummies


A value-packed guide to the most popular accounting program for small businesses QuickBooks is the leading small business accounting software package, designed to help users handle their financial and business management tasks more effectively. This value-priced reference combines eight content-rich minibooks in one complete package. It goes well beyond the basics of how to use QuickBooks by providing extensive coverage and expert advice on accounting chores, financial management, business planning, and much more. Thoroughly revised and updated to cover the latest QuickBooks updates and enhancements, this book is an indispensable tool for successfully managing business finances. Helps you understand double entry bookkeeping, planning and preparing a QuickBooks accounting system Explains how to invoice customers, pay vendors, track inventory, and manage cash and bank accounts Details the steps to set up a do-it-yourself payroll, prepare financial statements and reports, and build a budget Walks you through conducting ratio analysis, creating a business plan forecast, and writing a business plan Written by veteran CPA Stephen Nelson, QuickBooks "X" All-in-One For Dummies gives you the answers you need to keep your business and budget on track!

1834 RUR

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Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives


The secrets of the company that: - Delights in its customers doing "a little dance" when they open their closets each morning. - Successfully avoided any layoffs during the Great Recession of 2008. - Has a recruiting department made up of thousands-because its employees are so inspired they are masterful at bringing in friends, family, and customers! Back in 1978, Kip Tindell and his partners realized that people were eager to find solutions for saving both space and time, and The Container Store was born, along with a new category in the retail industry. From the beginning, Tindell and his team focused on building their business using honest and open communication with employees and working in close collaboration with vendors, all to ensure that the best selection, service, and price would be offered to every customer. In this insightful book, Tindell reveals the seven Foundation Principles of his unique values-based business philosophy. Offering lessons on The Container Store's customer-focused and employee-centric approach, UNCONTAINABLE also shows how any company can develop the most profitable, sustainable, and fun way of doing business through a harmonic balance of win-wins for all stakeholders.

520 RUR

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Barrie Sosinsky Cloud Computing Bible


The complete reference guide to the hot technology of cloud computing Its potential for lowering IT costs makes cloud computing a major force for both IT vendors and users; it is expected to gain momentum rapidly with the launch of Office Web Apps later this year. Because cloud computing involves various technologies, protocols, platforms, and infrastructure elements, this comprehensive reference is just what you need if you?ll be using or implementing cloud computing. Cloud computing offers significant cost savings by eliminating upfront expenses for hardware and software; its growing popularity is expected to skyrocket when Microsoft introduces Office Web Apps This comprehensive guide helps define what cloud computing is and thoroughly explores the technologies, protocols, platforms and infrastructure that make it so desirable Covers mobile cloud computing, a significant area due to ever-increasing cell phone and smartphone use Focuses on the platforms and technologies essential to cloud computing Anyone involved with planning, implementing, using, or maintaining a cloud computing project will rely on the information in Cloud Computing Bible.

3001.03 RUR

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Brian Resnick Designing B2B Brands. Lessons from Deloitte and 195,000 Brand Managers


“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” – The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.

3331.88 RUR

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